Bud Light Target Market Description

Bud Light Tar win Market Ana Carolina Rodrigues Bezerra 5/4/2011  fool MARKET DESCRIPTION BUD LIGHT, the accepted sign of a well-be move overd time. Here we go! A ccording to Anheuser-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is sell wholly over the world, which direction that the company must develop divers(prenominal) marketing mixes to achieve its goals inwardly severally target market, in compute of the fact that each region of the world has its cultural differences (including language) and breachicularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market approach patterned by virtually of the West and southwesterly states that surround California, where I currently reside. SEGMENTING DIMENSIONS Behavioral need: several(prenominal) economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits seek: impulse (for acceptance; affiliation; status; leisure; sport; self-satisfaction; identification; recognition; sociability; and fun); freedom (from nisus; grief; loss; anxiety; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to have a subtle and refreshing taste; and to convey the figure of spoken language of a fun time Rate of use: 2 4 times a week, especially on weekends barter for relationship: positive and ongoing Brand familiarity: preference form of shopping: convenience Type of problem solving: routinized admit Information required: low Geographic component part of the world, country: USA Region in country: some of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of urban center: no city Demographic Income: $30,000 - $39,000 Sex: 60% male, 40% womanish progress: 21 - 30 Family coat: no size Family manner cycle: young single Occupation: skillful; cl erical sales; students Education: some colle! ge; college graduate Ethnicity: innate American, White, multiracial Social class: lower-middle, middle and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper