Marketing Strategy Analysis of Coca Cola

Task: As a trade consultant, working for Coca- the skinny, you be required to provide them with a enunciate based on your analysis of the situation highlighted in the given up explanation form the Guardian wisespaper and your own research. Your brood should cover the evoke areas; A trade analyze of their business One new(a) marketing objective for Coco-Cola. You should demonstrate the actions the company would have to get for the next twelve months to gain this objective INTRODUCTION This report serves as a comprehensive marketing visit of Coca-Cola. This study meets the inbred and external operating environment, the varied strengths, weaknesses, and former(a) market forces impetuous change at Coca-Cola. To effectively act this analysis several(prenominal) tools and techniques were used to thoroughly look the environment. They accept: P.E.S.T and SPICC Analysis, which was used to examine the external environ ment. 4 PS of Marketing and McKinsey 5 S which examine the internal environment, and; S.W.O.T Analysis Additionally consideration of the market size, social system and actual trends were analysed to make informed recommendations. AUDIT OBJECTIVES The objective of this marketing audit is; To freshen the current marketing environment of Coca-Cola and arise recommendations to improve Coca-Colas market share and competitive advantage. Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.

P.E.S.T. ANALYSIS Having examined the politic al, economic, social and technological trend! s, useful randomness was generated for a schema formulation, at Coca-Cola. The following represents a compendious of the findings: (Refer to appendix 1 for definition of PEST Analysis). Political Manufacturers of blue drinks are change magnitudely guarded by legislation poignant health and safety. It is presently mandatory that ingredients must be all the way labelled and an increasing amount of additives are not allowed. Coco- Cola must accommodate to meet changing legislative requirements. there has been... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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