Notetakers

Case: n one scorers Company Case Out identify I compass A.          musical arrangement Business Definition: Kevin and Jennifer started notetakers Company border on the campus of a major(ip) mid-western university. The of import profession of this order was to denounce the homosexual body notes of just about 36 patternes to students of this university. Its seat is located in the low-down storefront of a sideslip mall. The office contains a copier, a telephone and some institutionalize cabinets. Tar drop dead Market: The main hind end market of Notetakers beau monde is students of the local university. Their customers include generally undergraduate students who missed the conformation and wish to have the class notes. hire: The company has identified the need of class notes for those students who cannot advert the class or not very good at taking the notes. Fulfill of the Market Need: The Company levys pureness students and they be paid to take notes of the classes in which they are enrolled. so they delivered these notes to the company. Kevin and Jennifer grow copies of these notes and sell them to other students enrolled in the same classes. for each one module of notes contains universitys name, professors name, and section number, terminus and course name. B.         Long Term Goals/Objectives: ·         To Increase Sales and take up ·         To extend more classes in the list in post to attract more students. ·         To offer class notes on the winnings in near future C.         Industry analysis: 1.          abstract of Competitors: There are no competitors at all in the market. Notetakers is only the company interchange these class notes in the university. However, in that respect is gamy threats of tender entrants as it requires minimum investments. 2.          harvest emotional state Cycle: The demand for class notes are! growing as many students work full meter and miss the classes frequently. D.          fancy up Analysis 1.         Internal Strengths and Weaknesses: Strengths: ·          compensate investments and less risky traffic ·         Only a musical composition time work ·         Low cost structure and high cabbage margin ·          Weaknesses: ·         Not being able to cover more classes ·         Lack of ad ·         Social and ethical aspects of business ·         Seasonal business 2.          outside Opportunities and Threats Opportunities: ·         Growing demands for class notes ·         No competitors in the area                            Threats: ·         Threats of new entrants ·          Threats lawsuit from the univer sity ·          choice rent guide from other publishing firm collaborating with professors. E.         Distinctive aptitude: The companys ability to recruit honor students to take these notes and being able to sell the notes at higher profit margin and also the efficient operation. F. latest Marketing flux Strategies 1.         Product Information: Class Notes of 36 classes 2.         Pricing outline: Premium pricing strategy since in that respect are no other competitors. 3.

        Distribution Strategy: Distributed by the compan y through its small office located in cleanse mall. ! 4.         Promotion Strategy: Handing out of promotional flyers to students tour the gaffe center and placing flyer on every railway motorcar parked at the center and word of mouth. II line of work Definition: A.         Primary Problems: The primary problem of the company is statutory and ethical issue of business as it is seen negatively by the university management and professors as indicated by the rejection of ads from student newspaper. B.          secondhand Problems: Not being able to advertise. C. Constraints: Advertising and budget as considerably as time constraints. III Formulate and videotape Alternative Course of Action -          Collaborate with professors and publish the class notes as course packs -         Get out of the business as it appears to be an illegal and unethical IV Analyze the secondary Solutions A. qualitative Analysis: -         Pros: . -         Cons: -         Pros -         Cons: C.         Quantitative Analysis: V termination and instruction execution Strategy ·          It is recommended that the company should stop to sell these class notes as it is a violation of the Lanham trade-mark act. ·          The company should hold off into other areas much(prenominal) as producing course pack with the collaboration of professors, purchase and selling used books, stationery items, photocopy services, fax and oth If you neediness to get a full essay, order it on our website: OrderCustomPaper.com

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