Apple Being Engaged in Design Essay Example | Topics and Well Written Essays - 2000 words

Apple Being Engaged in Design - Essay ExampleIs world renowned for its pioneering efforts in own(prenominal) electronic communications devices and systemsApple or the company is engaged in design, development and grocerying of personal computers, media devices, and portable digital music players. The company likewise sells a variety of related softw are, services, peripherals, networking solutions, and third-party digital content and applications. The companys portfolio of offerings comprises Macintosh (Mac) deliberation systems, iPods line of portable digital music and video players, iPhone handsets and iPad portable multimedia and computing devices. The company primarily operates in the US. It is headquartered in Cupertino, California and employs 46,600 employees. (Datamonitor 2011)Slide 3Industry digestMacro-environment AnalysisPolitical issuesoStigma of big strain (SEC scandal)oTighter policies imposed by govtoDifferent policies by different govtsEconomic issuesoGlobal econ omic crisisoStrong emergent economies Slide 4Industry AnalysisMacro-environment AnalysisSocial issuesoGrowth of social networkingoConnectivity push by many countriesTechnological issuesoInternational Protection of IPRoContinuous R&DSlide 5Industry AnalysisMacro-environment AnalysisLegal issuesoPursuit of litigation for IPR globallyoDangers of faulty product designEnvironmental issues... Fujitsu, Samsung Electronics, Sony and Toshiba, among others.The company is currently focused on market opportunities related to wandering(a) communication devices including the iPhone.The mobile communications industry is highly competitive with several large, well-funded and experienced competitors. The launch of iPhone spiked the demand for smartphone with touch functionality and other innovative features. This made several players in the mobile phone market, such as Nokia, HTC, RIM, Palm, Samsung and LG Electronics, launch their respective smartphone devices in the market creating significant competition. Unique vision (primarily by Steve Jobs) Apple has been usually viewed along with its charismatic and visionary founder, Mr. Jobs who has always been instrumental in managing the growth of the company and leading it to its current size. Network of interrelated support services (i.e., the APP store) bundled with peripherals Mobile apps are one of the most important factors in driving sales of smartphones. Apple is the strongest player in the mobile apps market, with approximately 350,000 apps. Its closest competitor, the Android market has 250,000 apps, magical spell Blackberry and Windows Phone 7 has 20,000 and 9,000 apps respectively. The mobile app market is expected to exceed $9 billion by 2014. With its innovative products such as iPhone and iPad, Apple is in a position to increase its share in the growing smartphone and tablet market. Strong horizontal and vertical integration Plug-and-play solutions Slide 9 SWOT Analysis (Datamonitor, 2011) Strengths Powerful bran d image According to industry sources, Apple is the fourth largest player in the global mobile phone market. The company holds a market share of approximately 5% and trails Nokia, Samsung and LG Electronics,