McDonalds Brand Essay -- Fast Food Empire, Hi-Fat, Hi-Sugar

Much like a smile, the G out of dateen Arches can be understood in any language. The McDonalds shop is the most well-known, internationally embraced profuse food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 1. McDonalds has the fast food market cornered, offer an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has approach a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the community is not likely to outright admit trustworthy for its actions, McDonalds has seen some changes to cover some of the issues. Despite the flaws in the public elements of the brand, McDonalds has established an almost recession-proof frugal base 2.Some of the benefits of the McDonalds brand are pretty obvious. The golden arches and the mascot Ron ald McDonald fall in some the best recognition worldwide. This stems from the benefit of having global operations and the accessibility of culturally diverse foods that are provided based on the location of the eating house 3. McDonalds as well utilizes installations in prime locations such as theme parks, airports, superstores and eventide in hospitals. The business is ranked number one in pile Magazines 2008 list of most admired food service companies 4. McDonalds is also associated with garish prices, good tasting food and fast service. McDonalds also maintains a conceptive community oriented vibe with its Ronald McDonald Houses which provide charitable services to families with low children requiring extended hospital stays (www.rmhc.org). McDonalds also sponso... ...y are creating cradle to punishing marketing, entice children as young as one year old with special meals, toys and playgrounds then children grow up eating McDonalds which continues into adulthood. 4 The y have also been sued multiple times for having unhealthy food, allegedly with addictive additives, contributing to the corpulency epidemic in America. McDonalds is a strong company that has been around a long time and is ingrained into the memories of many people. They have indisputably strong brand recognition and loyalty. However, it may be time for McDonalds to undergo a makeover, in particular in the areas of quality and their link to health concerns. It is pretty clear that McDonalds isnt going bankrupt anytime soon. McDonalds has the ability to do good things for the world if they sub some of their money saving ways more socially responsible practices.