'Peak Garage Door Swot Analysis\r'

'Case 2: siege of Yorktown Technologies Group 7 I. Problem definition: arduous to find a grocery placeing and distribution st prizegy that would help the confederacy reach its revenue goals. II. deck come to the fore Analysis: 1-Strengths: • The company raised additional pileus to fund its business operations and had more than tether cardinal different investors • The firm pass on be launching the first commercially available biotech animal in the U.\r\nS • Yorktown Technologies grabbed the attention of the media and the watchword of the upcoming Glo weight launch was on the sc becrow pages of many famous magazines • $ 4 million out of $ 700 million was spent on Yorktown Technologies products by consumers. • Yorktown technologies’ suppliers and distributors have been regular suppliers of tropical slant to the 3 major retail chains • The company was given exclusive rights to lines of red, green, yellow and orange fluorescent zebra fish which provided the company with an effective barrier to intromission against potential com positron emission tomographyitors 2-Weaknesses: Generated more than $ 120,000 loss in 2004 • there is no enough money to support a national advertising campaign • Not beingness able to sell the Glofish in calcium which is an of the essence(p) market with utmost population • high gear take away on limited supply • Some countries ar still not convinced with the safety of the GloFish 3-Opportunities: • California is a very important market that has a population of 33 million who ar impulsive to buy innovative products • International markets where the fish flush toilet be sell mainly Asia • Zebra fish are known to be very popular cosmetic fish with more than 200 million sold in the U.\r\nS alone • Two dozen regional whole bargainrs located throughout the country go around freshwater ornamental fish to an estimated 5000 retail establishments for sale to consumers • Total sales of pet stores are change magnitude at an annual rate of 7% • Consumer market for freshwater ornamental fish and related products in U. S exceeds $700 million annually and is growing at a rate of 9% a course of instruction 4-Threats: • The blanket regulation that the California Fish and naughty Commission passed and that prohibited the possession of genetically change fish in California • Number of pet stores in U.\r\nS is declining at annual rate of 2% • The anti-biotechnology groups that are trying to stop or disrupt the launching of Yorktown Technologies by facing pages misinformation about the safety of the fish • The ethical and environmental questions regarding the sale of the genetically modified fish • The blind drunk competition in Asia especially Taiwan where genetically modified fish is being sold and rumors submit that some of them are being introduced in the U. S III-Alter native courses of action: 1-Alternative one: Opening a Glofish cubicle in a shopping mall Advantages |Disadvantages | |shop mall kiosks have enjoyed explosive growth in |High renting cost per form | | impairment of revenue and numbers racket |Customers might get confused with the availability of | |Offering GloFish branded tanks and supplies |different products | |These outlets sells pastiche of products |Small space | -Alternative two: Possibility of market the Glofish product line through the internet flat to consumers Advantages |Disadvantages | |no rent costs |Availability of legion(predicate) dot com firms that marketed | |no operating costs other(a) than delivery |tropical fish to consumers | |ability to passing and show customers the variety of |Competitive prices | |products available for GloFish | sales pitch cost is high | 3-Alternative three:\r\nSelling the fish through international markets |Advantages |Disadvantages | |Increased sales |moldiness consider foreig n regulations that would apply to | |High market share |the genetically modified fish | |High brand awareness by consumer due to the expanding upon |cannot market the product in all countries | | |high competition with similar products and prices |\r\nIV-Recommended course of action: My hypnotism is to go with the first recommendation that states to open kiosks in shopping malls Reason of choice: Due to the situation that malls are explosively growing in numbers and revenue and this would be a great upbeat for Yorktown Technologies. V-Recommendations: a-What should be done? Showing tidy sum the value Glofish add b-Who should do it? Middle heed (marketing and distribution department) and the sales team that is in bear upon with the customers †When should it be done? As soon as all people are aware that the following fish are harmless and the regulations allow their sale. d- How should it be done? -displaying then fish in a way that will show their true simulation and glo w which will be the first topic that will attract the customers -offering competitive prices and promotions -always reminding people that they are not a threat e- How much it will cost? Rent is high which is between $12,000 and $36,000 per year and operating costs\r\n'