Many elements can be placed to form marketing mix of any organization entirely roughly significant elements are given as follows (i) pedigree location (ii) Merchandise and Category Management (iii) determine (iv) Inshore marketing (v) Customer Relationship Management These retail marketing mix strategies at Argos are discussed here in detail (i) Store Location:- The selection of investment combine location is most significant and important decision a nd advantage of business intemperately reli! es on this decision. Store location contributes to the success of any organization. Argos initially emphasised high streets locations and shopping malls and pertain opening its store near populated areas in order to provide consumer prospering access and facility to visits the store. Explains stores can be opened in planned and unplanned sites and have its feature advantages and disadvantages. While it besides attracted the number...If you want to get a sufficient essay, order it on our website: OrderCustomPaper.com
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